Collection: Getting it right from the start

The Global Ambassador for Sustainability

Sustainable Bear is inspiring children, families, and communities around the world to make small, meaningful choices that protect our planet. As a symbol of Serious Belief, he unites schools, brands, and partners behind a shared mission: to make sustainability second nature, right from the start.

Leading the way in helping children “Get it right, from the first wipe.” with eco friendly toilet paper made from alternatives such as Miscanthus Grass and other sustainable fibres, he teaches children from their earliest years that small choices, like what paper they use for their first wipe, can have a big impact on the world around them.

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